Richer mesh format
OBJ adds UVs and material support that bare STL lacks.

Convert STL (.stl) meshes into OBJ for rendering, content pipelines and DCC tools like Blender, 3ds Max and Maya. Done online in WO3D — no install required.
OBJ adds UVs and material support that bare STL lacks.
Bring STL meshes into Blender, 3ds Max, Maya or KeyShot for visuals.
No 3D software needed — upload STL in the browser and get OBJ out.
When a print-oriented STL mesh needs to enter a rendering or DCC pipeline, OBJ is a more capable mesh container.
For web delivery prefer glTF / GLB; OBJ is best for offline rendering and content authoring.
STL stores only triangles; OBJ can additionally carry UVs and material references.
Texturing and material work is easier once the mesh is OBJ.
OBJ pairs with an MTL file for basic materials.
For richer PBR materials in real-time engines, use glTF / GLB instead.